Swatch Group – Unique Story of Success
The Swatch Group is the number one manufacturer of finished watches in the world. The Group is active in the manufacture of finished watches, jewelry, and watch movements and components. It produces nearly all of the components necessary to manufacture the watches sold under its 17 watch brands and the multi-brand Tourbillon and Hour Passion retail labels, as well as the entire Swiss watchmaking industry. In addition, it operates its own worldwide network of distribution organizations. The Swatch Group is also a key player in the electronic systems sector.
Globally Known and Renowned
The Swatch Group takes its name from the extraordinarily successful story of Swatch, one of the world’s most widely recognized consumer brand names. Less than 40 years ago, the Swiss watchmaking industry was battling a serious crisis. The first Swatch watches were released in 1983. The years since then have seen the recovery of the Swiss watchmaking industry as a whole, and the establishment of the Swatch Group as a strong, diversified industrial holding. This solid foundation has allowed the Group to broaden its reach and extend its range of brands.
- Breguet, Harry Winston, Blancpain, Glashütte Original, Jaquet Droz, Léon Hatot und Omega in the Prestige and Luxury range;
- Longines, Rado and Union Glashütte in the high range;
- Tissot, Certina, Mido, Hamilton and Balmain in the middle range;
- Swatch and Flik Flak in the basic segment;
- Tourbillon, the retail brand under which all selected Swatch Group watch and jewelry brands of the Prestige and Luxury range, as well as Swatch products are offered in a unique and exclusive multibrand environment;
- Hour Passion, the watches and jewelry multibrand retail brand at airports.
Substantial Investments
Today, under the leadership of Board Chair, Nayla Hayek, and CEO, Nick Hayek, Swatch Group continues to invest heavily in research and development, driving the steady expansion of its leading position in materials and process technologies and in product design and manufacturing. In particular, the Swatch Group engages in significant development activities in microelectronics and micromechanics. The Group is also active in the field of telecommunications and in the automobile and service sectors. Sports timing and measurement technologies, although not a core business, play a key role in terms of brand and Group visibility. A strong number of Swatch Group companies serve as official timekeepers at a variety of international sports events, including the Olympic Games.
Swatch Group Electronic Systems – Combined Forces
Companies of the Swatch Group Electronic Systems are using their technical, cultural and geographic proximity. With the combined power within our electronics division of EM microelectronics, Micro Crystal and Renata, we can provide the Group with a significant advantage in gaining additional market share. In particular in common markets such as consumer, industrial electronics or the automobile industry.
Focus on Competency Mix
Our customers are increasingly asking for complete systems. As a part of the Swatch Group Electronic Systems we always have an open door and a toned sense for market expectations. We are proactive in optimizing the skill mix by seamlessly bridging the component and systems levels together.
Accurate to a Millisecond
The Swiss Timing company, in turn, shines at sporting events due to its know - how in the areas of time measurement and data processing. Swiss Timing holds a leading position in this sector and is on site at the world’s most important athletic events.
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